AdHaul’s proprietary frame and panel design allows truckers to easily convert their vehicles into mobile billboards, and enables brands to tap into our network of brand new, engaging OOH inventory.
The Format
AdHaul panels are custom aluminum frames that mount to the sides and rear of semi-trailers and box trucks already on the road. The frame holds a printed ad panel in place without altering the vehicle itself, so trucks keep running their normal schedules while your brand rides along, on any vehicle type, in any market.
See the install process
Why It Works
Every AdHaul truck is GPS-tracked, so your campaign is backed by real route and traffic data, not a rate card guess. The platform estimates real-time impressions by cross-referencing the location of your ad creative against more than 20 different traffic, transit and pedestrian data signals.
GPS location and traffic-data are verified within each specific market. Above figures are estimated for a month-long campaign in the Chicago DMA, and will vary across each unique AdHaul campaign.
Two Formats
Built for metro and local geo-targeted campaigns, with box truck inventory active in daily city and suburban routes.
Built for regional and national scale campaigns, with 53' trailer inventory covering long-haul and interstate routes.
Cheaper to install than a comparable vinyl wrap.
Faster to install than a comparable vinyl wrap.
Every panel’s route and mileage is tracked, not estimated after the fact.
Real-time visibility into where your campaign is running.
Best Fit For
AdHaul works especially well for advertisers that have never had organic presence on the road, brands that market to drivers and commuters but, unlike a food and beverage brand or a logistics and shipping company, don’t already have trucks of their own out there.
That said, this isn’t a closed list. If your brand wants to reach people where they already are, on the road, AdHaul is worth a look regardless of category.
Common Questions
How is pricing determined?
Pricing is based on an estimate of Opportunity-to-See (OTS) impressions expected over your campaign’s flight length, not a flat rate card. If actual measured impressions come in under that estimate, we credit you the difference. If we deliver more than estimated, that’s added value on us.
Is your inventory limited to one market?
No, box truck and semi-trailer inventory can support both regional and national-scale campaigns.
How much do the trucks actually drive?
Trucks average roughly 21 days on the road per month, 8-9 hours of driving per day, keeping your ad in near-constant motion.
Can the entire AdHaul vehicle carry my brand’s advertisements?
All three visible sides (both sides plus rear) can carry a panel. Rear panel availability depends on the specific trailer or box truck model in the fleet.
Can I choose specific routes or neighborhoods?
Not exactly, these are working trailers and box trucks that run non-specific routes within your desired market. AdHaul can’t guarantee travel along specific corridors, but we will provide you with a map of all routes driven during your campaign flight.
How do I track my campaign once it’s live?
Every active campaign includes access to AdHaul’s real-time client dashboard, showing GPS-tracked routes and mileage for your panels throughout the flight.